Consumer data has always been extremely valuable to businesses and the marketers who work for them. That importance has grown in recent years, in particular, because the volume of data has grown quickly due to the development of online channels and applications.

As a result, marketers must constantly 'get data': what sort of data is it, how do you process it, how do you analyse data, and how do you deliver conclusions. Yet we also consider the disadvantage of many digital corporations' and governments' excessive data desires.
What are we going to do in this minor? A variety of tools will be introduced to you. The focus here is not on the technical aspects, but on their clever use for data-driven marketing.

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