Organisations are in possession of a rich source of information about their customers and their purchasing behaviour. They use this valuable input for successful marketing campaigns. Have you always wanted to know how they do it? Do you think it is important that companies handle data responsibly and confidentially? In this study programme, you will learn what it takes to set up a marketing organisation in a clever way. You ensure that customers feel personally addressed and you spend your marketing budget optimally. You work together with fellow students and get all the guidance you need. In a nice atmosphere, where students and teachers know each other well. You can always count on support. A safe environment to discover your interests. This is how we teach you to become the marketing expert at the heart of an organisation.

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